Learn How to Craft Powerful Stories that Connect With Your Dream Clients in a Profound Way
Listen, I get it. Writing stories can feel like a huge mountain to climb, especially if you’ve struggled to write stories for years. Writing can feel like exposing your soul and putting your heart on the line (not to mention your reputation!). I’ve been there, too.
But in all honesty, every online business owner can–and must–learn to write stories that resonate, and this bootcamp will show you how.
- Creating a deeper connection with your ideal client (so deep they kinda worry you might be a mind-reader)
- Feeling like your audience “gets you” (and likes you for you!)
- Knowing how to shape your stories to suit all your marketing needs–no matter what platforms you use
- Understanding (finally) how to write for your audience with ease (and not sweat, stress or struggle)
It’s all possible when you take this first step.
The reality is: Your clients need to hear your stories. And if you’re not sharing your stories (or not sharing them in an easy-to-digest or relatable way), you’re depriving your people of the very thing they need to hear from you.
So, tell me: What’s truly stopping you from connecting with your audience on the level you both deserve? Whether it’s fear, lack of knowledge or even a perceived lack of skills, I’ve got your back.
Join this bootcamp, and you’ll learn everything you need to know to craft relatable stories that resonate, transform and eventually, sell.
Click here to register today.
Module 1 : Start with Your "Why"
What is storytelling to you? To some people, it’s reading picture books to one’s children. To others, it’s sitting around a campfire scaring each other with hoary tales. To entrepreneurs, too often, storytelling is a “selling tool” because, let’s be honest, everything we do as entrepreneurs leads eventually to sales. But “selling tool” is not the first definition that should leap to mind when you think about sharing your story. Storytelling – true storytelling – is all about connection. How do you connect? Here’s the big secret, straight up: Telling your story is never about the storyteller, even when it is personal. It is ultimately all about your listener – particularly those who will identify and relate to the tale. And that strong sense of identification and connection is why storytelling is such a powerful and essential part of being an entrepreneur. In this module, we’re going to dig down deep and unearth every moment of your life that is relevant to you. No one but you will ever see the answers to these questions, so don’t be afraid to really delve into your experience and your memories.
Module 2: Uncover the Real Story
Learning Objective: Digging deep to find what makes your story unique Now that you’ve gone back and mined your life for key events and insights, it’s time to decide which of these memories are relevant to your ideal client, and which are not. Which pieces of your story will resonate with her? You don’t have to share everything, but you do need to share the struggles and triumphs she will relate to. The best stories for creating connections are the ones in which your viewer, listener or reader is seeing herself as you’re telling them. Stories are all about change, and the best ones go from when things were worse to how they got better. So how do you craft a story that will hook your reader from the very first sentence and keep her listening till you finally bring it home?
Module 3: Using Story in Your Marketing Efforts
Learning Objective: Create storytelling versions for different platforms and audiences While it is great to create a master version of your core story, telling that story verbatim and/or in the exact same format and length won’t be your best strategy in every marketing situation. But you can certainly use that story by adopting a format especially and specifically suited to each marketing situation, audience or platform. Knowing how to do this endows you with confidence in your story – no matter how, where or when you tell it. Here’s how to achieve this with maximum effect and minimum pain.
Module 4: Tell Your Ideal Client Story Too
Learning Objective: Making your story so relevant to your client she’s eager to buy Storytelling is an intimate transaction. It is part confessional, part truth, and a whole lot of magic if you tell it right. Here’s a secret the best storytellers know: No matter how many people are in your audience, only tell your story to one person. Even if you are standing in front of a crowd, gathering in the audience with your eyes, in your mind choose someone in that audience to tell it to – someone who is hanging on your every word, who is moved by your story, who is engaging with you – and tell it just for them.