People are naturally drawn to stories. Audiences spend millions of dollars in the movie theaters, engrossed in a good storyline. Millions of novels are sold to those who want to jump into a fantasy world in an effort to follow an exceptional plot. The popular “This Is Us” television show has sky high ratings every […]Continue reading "7 Tips for Crafting Your Story"
Think about all the emails and sales pages you’ve seen just in this last week, touting a new class, product, or service. Very often marketers will highlight the features and benefits of their latest creation but then fall short because they didn’t include a story. The art of storytelling in business can be crucial to […]Continue reading "Turn Your Story into Leads and Potential Customers"